While Bridge will solicit your product to our retail network with email contact and direct mailing, we highly encourage publishers to maintain their own advertising efforts. This can include direct mailers, keyword advertising, and purchasing ads through services such as Meta (Facebook, Instagram), TikTok, and other social medias.
Essentially, the more people are seeing your game, the more likely they will go to their local game store to buy it…and if it isn’t stocked, the more likely the retailer will remember seeing it in one of our emails and place an order!
Community building is also a strong facet of this process. Our most successful titles are nearly always ones where the creator is active on forums or on their own Facebook page, attends conventions, and regularly posts content such as blogs or video updates.
As much as we would love for every game we stock to hit amazing sales, ultimately the majority of marketing efforts do fall on the publishers themselves.